Hi, I'm

Milan Douša

Marketing Data & Automation Specialist

SEM/PPC, data, and automation with a touch of AI.

About

I started eight years ago as a PPC specialist, went through automation with scripts (by hand back then) and team leadership, and today I connect PPC, data, and automation with the help of AI.

Right now I'm responsible for automation — with a lot of help from AI — and for managing data feeds for Google Merchant Center, Meta, RTB House, and other platforms. But I still spend plenty of time directly in Google Ads — A/B testing, for example.

Education

B.Sc. Business Economics and Management, University of West Bohemia in Pilsen

Languages

Czech — native
English — professional
German — basic

Skills

SEM / PPC

Google Ads Microsoft Advertising Seznam Sklik Performance Max Shopping Ads Remarketing

Data & Analytics

Google BigQuery Looker Studio Google Analytics 4 Keboola SQL Feed Management

Automation

Google Ads Scripts Google Apps Script Campaign Automation Bid Management Alert Systems Reporting Automation

AI & Tools

AI in Digital Marketing PPC Bee Google Tag Manager GA4 Advanced Data Studio Connectors

Experience

Marketing Data & Automation Specialist

10/2025 — present

Heureka Group

Marketing data and automation across the Heureka Group.

Group SEM Lead (PPC)

07/2024 — 09/2025

Heureka Group

Leading SEM activities across Heureka Group countries, strategy coordination, and automation.

SEM Manager (PPC)

05/2023 — 06/2024

Heureka Group

Leading a small team managing Google Ads and Microsoft Advertising campaigns in the Czech Republic and Slovakia. Automation of campaign management and reporting via Dotidot (PPC Bee), Google Ads Scripts, Looker Studio, Keboola, and BigQuery. Cooperation with other countries in the Heureka Group.

Performance Marketing Specialist

05/2021 — 04/2023

Heureka Group

Complete management of performance campaigns in Google Ads and Microsoft Advertising (Bing Ads). Automation of campaign management and reporting via PPC Bee, Google Ads Scripts, Google Data Studio, Keboola, and BigQuery. Cooperation with other countries in the Heureka Group (Slovenia, Croatia).

Marketing Automation Specialist

09/2019 — 04/2021

Internet Mall

Creating XML and CSV feeds for comparison shopping engines (Heureka, Zbozi), Google Ads, ROI Hunter, PPC Bee, and other systems. Writing Google Ads and Python scripts for marketing automation (reporting, bidding, alerts). PPC campaign management (Seznam Sklik, Google Ads, YouTube).

Performance Marketing Specialist

12/2017 — 08/2019

Internet Mall

Performance marketing, PPC campaign management, bidding, and reporting for e-commerce.

Projects

Projects coming soon…

I'm preparing an overview of projects I'm working on or have worked on.

Contact

Let's connect

I'm open to new opportunities and collaborations. Feel free to reach out on LinkedIn.

Message on LinkedIn